Wharton AI & Analytics for Business
Resilient Marketing – What’s Next in Growth
May 30, 2023
AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. This e-book delves into lessons that can help marketers grapple with today’s challenges and make their organizations better prepared for the next major disruption.