Raghu Iyengar Announced as Coeditor of the Journal of Marketing Research

February 6, 2023

Wharton AI & Analytics for Business (AIAB) faculty co-director Raghu Iyengar has been announced as a coeditor of the Journal of Marketing Research.

Raghuram Iyengar is the Miers-Busch W’1885 Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. He serves as the faculty co-director of Wharton AI & Analytics in Business, the world’s preeminent academic research center focusing on the practice of data-driven business decision making. Professor Iyengar has an undergraduate degree in engineering from I.I.T. Kanpur, India, and a PhD in marketing from Columbia University. His research has been published in Journal of Marketing Research, Journal of Consumer Research and Marketing Science. Professor Iyengar serves on the Editorial Review Boards of Journal of Marketing, Marketing Science, and International Journal of Research in Marketing. He also serves as an Associate Editor at Journal of Marketing Research and Area Editor at Management Science and International Journal of Research in Marketing.

About Wharton AI & Analytics for Business

Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises.  AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.

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