Research Opportunity: Recommending Products/Brands & Lending Opportunities

AIAB is pleased to announce a new data set provided by Intercorp, the holding company of one of the largest Peruvian business groups. The company is focused on Peru’s growing middle class and provides a variety of services to satisfy consumer preferences in financial services, retail, healthcare, real estate, hospitality, education, and leisure and entertainment.

Intercorp has a single customer view across Business Units, but each BU currently has its own analytics (and analytics team). The overall goals of the research project are to adopt a more analytical view and to gain insights into a single customer across BUs, in an effort to recommend relevant products, services, and lending solutions.

The firm is specifically interested in sponsoring the following areas of research:

• Converting customer behavior to new customer attributes and developing segments/profiles of similar customers
• Developing a customer-level (or customer segmentation-level) recommendation engine for brands/products
• Inferring income and developing a model to determine the credit risk of customers in order to offer lending solutions
• Identifying the optimum discounts for products purchased with a credit card

Research teams can submit proposals on the AIAB website by March 13th at 9 am ET. to receive access to the data. Proposals will be evaluated based on their potential for academic contribution and the researcher’s ability to address issues of strategic importance to the program sponsor.