AI & Analytics for Business

Available Data Set for Academics

Research Opportunity: Recommending Products/Brands & Lending Opportunities

AIAB is pleased to announce a new data set provided by Intercorp, the holding company of one of the largest Peruvian business groups. The company is focused on Peru’s growing middle class and provides a variety of services to satisfy consumer preferences in financial services, retail, healthcare, real estate, hospitality, education, and leisure and entertainment.

Intercorp has a single customer view across Business Units, but each BU currently has its own analytics (and analytics team). The overall goals of the research project are to adopt a more analytical view and to gain insights into a single customer across BUs, in an effort to recommend relevant products, services, and lending solutions.

The firm is specifically interested in sponsoring the following areas of research:

  • Converting customer behavior to new customer attributes and developing segments/profiles of similar customers
  • Developing a customer-level (or customer segmentation-level) recommendation engine for brands/products
  • Inferring income and developing a model to determine the credit risk of customers in order to offer lending solutions
  • Identifying the optimum discounts for products purchased with a credit card

Research teams can submit proposals on the AIAB website by March 13th at 9 am ET. to receive access to the data. Proposals will be evaluated based on their potential for academic contribution and the researcher’s ability to address issues of strategic importance to the program sponsor.

Proposals Due: Monday, March 13, 2023 | 9 am EST


Please submit your proposal using the form below.

  • Corresponding Author Information

  • Co-Author 1

  • Proposal Information

  • Max. file size: 100 MB.