Successful Applications of Customer Analytics

May 8th – 9th, 2018

Inn at Penn

Successful Applications of Analytics is about bringing together analytics professionals to share real-world examples of customer analytics impacting strategic decisions and to gain a deeper understanding of the technical skills that turn data into insights.

If you are interested in being a guest speaker at the 2019 conference, please contact

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2018 Keynote Speakers


Opening Keynote: Deborah Wahl, G’92, WG’92

CMO, Cadillac

A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing transformative corporate strategy. She aligns customer and company objectives to drive success with revitalized brands and winning go-to-market strategies.

Past CMO experience includes positions at McDonald’s, PulteGroup and Chrysler. She also held senior-level marketing roles at Lexus, Toyota, and Mazda.

Closing Keynote: Victor Cho, W’93

CEO, Evite

Since joining Evite as CEO in June 2014, Victor Cho has re-directed the popular brand into a customer-obsessed company focused on bringing people together face to face. He has achieved revenue growth and taken the company into exciting new ventures, including text message invitations, donations for nonprofits, video, and sponsored content.

2018 Conference Highlights

Watch highlights from the 2018 Successful Applications of Customer Analytics conference. This video features key insight from a few of the guest speakers including Sajjad Jaffer, WG’01, Founder and Managing Partner at Two Six Capital; Dean of The Wharton School, Geoffrey Garrett; Keynote Speaker, Deborah Wahl, G’92, WG’92, CMO, Cadillac; Salman Mukhtar, Director, Microsoft together with Arun Shastri, Principal, ZS Associates; Kathy Koontz, Practice Director, Teradata; Keynote Speaker, Victor Cho, CEO, Evite and closing comments from Raghu Iyengar, Professor of Marketing, The Wharton School, Faculty Co-Director, AIABI.