Featured
Analytics Accelerator Case Studies
Data Can Lead to More Smiles
Students were asked to understand Align’s marketing campaign performance on sales for different types of customers in the dental industry and to provide Align with data observations and actionable recommendations.
Packing the Home Theater
Fox Entertainment, an American television production company owned by Fox Corporation, partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.
Social Media Users Are Lovin’ It
McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment.
Customers of A Feather Engage Together
Students were asked to build a statistical model for NeuroFlow, SaaS healthcare technology and analytics company. The goal was to identify users at high risk of churn, which would help inform product design, promotional offerings, etc. to proactively engage and retain these users.
About the Analytics Accelerator
Every fall and spring semester, Wharton AI & Analytics for Business hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest techniques including machine learning and AI.
Case Studies at a Glance
Quick Facts
Industry: medical device
Keywords: segmentation, clustering
Project: Analytics Accelerator
Quick Facts
Industry: consumer packaged goods
Keywords: brand halo effect, A/B testing, marketing mix model
Project: Analytics Accelerator
Quick Facts
Industry: retail
Keywords: rental-purchase agreements, predictors of default rate
Project: Analytics Accelerator
Quick Facts
Industry: media
Keywords: promotional strategy, predictive modeling
Project: Analytics Accelerator
Quick Facts
Industry: consumer packaged goods
Keywords: customer lifetime value (CLV), forecasting
Project: Analytics Accelerator
Quick Facts
Industry: restaurants
Keywords: social media engagement, sentiment, brand affinity
Project: Analytics Accelerator
Quick Facts
Industry: technology, healthcare
Keywords: customer churn, k-means clustering, random forest model
Project: Analytics Accelerator
White Papers
Rethinking Analytics – Dealing with the K
Analytics is increasingly becoming the backbone of decision making across functional areas and industries the world over. We believe that this capability, which is often a key differentiator, is set to play a significant role in the new economic order established in the aftermath of the Covid-19 pandemic.
The Markets in Motion Study: What Every CMO Needs to Know to Make Marketing Decisions During The Covid-19 Recession
This study is designed to help CMOs learn from the past and make the best possible decisions about where, how, and when to invest to maximize firm revenues, profits, and share.
Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world
As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics, and disruption in traditional growth of ecosystem to support it.