Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
Data Can Lead to More Smiles
Student Projects
2021 Fulton Bank Case Study
Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company’s business. At the end of the datathon, each team presented their findings. …Read More
Packing the Home Theater: What Data Analytics Shows Us About Audience Reach
Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement
McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end, they partnered with the Analytics Accelerator at AI and Analytics for Business.…Read More
Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention
Wharton AI & Analytics for Business Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates…Read More Two Prices Diverge in the Wood
AI and Analytics for Business Analytics Accelerator Case Study Two Prices Diverge in the Wood: Using Random Forest Modeling to Optimize Price Recommendations About Essity Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby…Read More
Demand Prediction for IoT Devices
Wharton AI & Analytics for Business Analytics Accelerator Case Study Demand Prediction for IoT Devices About TE Connectivity TE Connectivity is a technology company that designs and manufactures connectivity and sensor products (IOT devices) for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems,…Read More
2020 EA Datathon
Wharton AI & Analytics for Business Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal…Read More
Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis
AI and Analytics for Business Datathon Case Study Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level…Read More
Sweet Solutions to Advertising Questions
Wharton AI & Analytics for Business Analytics Accelerator Case Study Sweet Solutions to Advertising Questions About the Analytics Accelerator Every fall and spring semester, Wharton AI & Analytics for Business hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem…Read More