Artificial Intelligence Risk & Governance

Artificial Intelligence Risk & Governance By Artificial Intelligence/Machine Learning Risk & Security Working Group (AIRS) Executive Summary As financial services firms evaluate the potential applications of artificial intelligence (AI), for example: to enhance the customer experience and garner operational efficiencies, Artificial Intelligence/Machine Learning (AI/ML) Risk and Security ("AIRS")[1] is committedRead More

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

AI and Analytics for Business Research Paper Series Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses,Read More

All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions

AI and Analytics for Business Research Paper Series All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions In today’s media ecosystem, advertisers face the challenge to create ad campaigns with the ability to engage consumers and ultimately increase conversions. Hence, they need guidanceRead More