Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
Data Can Lead to More Smiles
Research
Research Opportunity: Building a Customer Experience (CX) Index
AIAB is pleased to announce a new data set provided by Microsoft, a technology corporation that provides a comprehensive suite of cloud services and software to consumers. Focusing on their customers within the Healthcare industry, Microsoft is interested in developing a CX Index that can inform how the use of Microsoft solutions by individual healthcare entities is associated with patient outcomes, business scores, and fulfillment of healthcare-specific industry priority scenarios (IPS).…Read More
Artificial Intelligence Risk & Governance
Artificial Intelligence Risk & Governance By Artificial Intelligence/Machine Learning Risk & Security Working Group (AIRS) Executive Summary As financial services firms evaluate the potential applications of artificial intelligence (AI), for example: to enhance the customer experience and garner operational efficiencies, Artificial Intelligence/Machine Learning (AI/ML) Risk and Security ("AIRS")[1] is committed…Read More
Research Opportunity: Recommending Products/Brands & Lending Opportunities
AIAB is pleased to announce a new data set provided by Intercorp, the holding company of one of the largest Peruvian business groups. The company is focused on Peru’s growing middle class and provides a variety of services to satisfy consumer preferences in financial services, retail, healthcare, real estate, hospitality, education, and leisure and entertainment.…Read More
2021 Fulton Bank Case Study
Student teams worked with Fulton Bank data to help solve real business problems relating to specific lines of the company’s business. At the end of the datathon, each team presented their findings. …Read More
Packing the Home Theater: What Data Analytics Shows Us About Audience Reach
Fox Entertainment partnered with AI and Analytics for Business to create a new marketing mix model and social media approach for optimizing strategies to increase viewership of television premieres.…Read More
Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement
McDonald’s, the world’s largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end, they partnered with the Analytics Accelerator at AI and Analytics for Business.…Read More
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews
AI and Analytics for Business Research Paper Series Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews This article studies the question and answer (Q&A) technology of electronic commerce platforms, an increasingly common form of user-generated content that allows consumers to publicly ask product-specific questions and receive responses,…Read More Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments
AI and Analytics for Business Research Paper Series Buying and Payment Habits: Using Grocery Data to Predict Credit Card Payments This study shows that individuals' habits in grocery shopping are incrementally useful in predicting their credit card payment behaviors and that such incremental predictive power can translate into incremental profits…Read More Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention
Wharton AI & Analytics for Business Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates…Read More