Wharton AI & Analytics for Business
Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises. Through faculty research and student experiential learning engagements, we work with companies to:
Wharton AI & Analytics for Business was established with the support and partnership of Tao Zhang, WG’02, and Selina Chin, WG’02.
Resilient Marketing – What’s Next in Growth
AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. This e-book delves into lessons that can help marketers grapple with today’s challenges and make their organizations better prepared for the next major disruption.
A Human’s Guide to Machine Intelligence
Wharton Professor and AIAB faculty co-director Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives.