Wharton AI & Analytics for Business

Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises. Through faculty research and student experiential learning engagements, we work with companies to:

L-R: Raghu Iyengar, Faculty Co-Director Mary Purk, Executive Director, Kartik Hosanagar and Sonny Tambe, Faculty Co-Directors


business and societal implications of AI and analytics


students for the advancing field of AI and analytics with hands-on business challenges


professionals with strategic frameworks to integrate AI and analytics
in the business enterprise


students and business professionals in AI and analytics applications for business and society
Annual Student Programs
Published and Working Research Papers Written from AIAB Data Projects
Professionals and Researches Engaged

Wharton AI & Analytics for Business was established with the support and partnership of Tao Zhang, WG’02, and Selina Chin, WG’02.

Resilient Marketing – What’s Next in Growth

AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company.  This e-book delves into lessons that can help marketers grapple with today’s challenges and make their organizations better prepared for the next major disruption.

A Human’s Guide to Machine Intelligence

Wharton Professor and AIAB faculty co-director Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives.