Wharton AI & Analytics for Business

Our programs connect industry with researchers and students with the goal of innovating the fields of AI and data analytics, fostering new relationships, and creating dynamic thought leadership.

Research Focus

AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.


AI Business Applications


AI Entrepreneurship


AI Ethics & Governance


AI Management

Raghu Iyengar Co-authors New E-book on Resilient Marketing

AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company.  This e-book delves into lessons that can help marketers grapple with today’s challenges and make their organizations better prepared for the next major disruption.


Wharton Student Teams Deliver Insights to Lowe’s and Align Technology

Through the Analytics Accelerator, an experiential learning program hosted by AIAB, teams of students provide valuable insights to Lowe’s for their Buy Online and Pick Up In Store option and analyzed sales funnel data for Align Technology for their 3D modeling medical devices.


Announcement: Wharton AI & Analytics for Business

With the combination of two Wharton research entities, AI for Business and Wharton Customer Analytics, the Wharton School of the University of Pennsylvania is proud to announce the newly expanded Wharton AI and Analytics for Business (AIAB) program.

AI and Analytics for Business Logo

Harness the Power of Corporate Partnership

Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Student and Faculty Research Projects.

Corporate Partners


Online Modules

Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules – open to all Penn undergraduate and graduate students. AIAB is committed to providing learning opportunities to students at all skill levels.

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Case Studies and White Papers

AIAB’s case studies and white papers showcase how our corporate partners have benefited through participating in our student and faculty research projects.

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In The News

Student Programming

Students Gain Skills, Experience, and Camaraderie During Spring 2022 Analytics Accelerator

Keeping Viewers Glued to Their Seats at the 2021 Analytics Accelerator

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Thought Leadership

Using Data Analytics as a Source for Change

Rethinking Analytics – Dealing with the K

What Does it Mean to Be a Courageous Leader? Ask Microsoft’s Kate Johnson

Featured Videos

WIDS @ Penn 2022 – Keynote Presentation with Michelle Peluso, Executive Vice President, Chief Customer Officer, and Co-President of Retail at CVS Health.

Spring 2022 Analytics Accelerator – Wharton team helps newly merged Kimmel Center and Philadelphia Orchestra