Research Focus
AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.
AI Business Applications
AI Entrepreneurship
AI Ethics & Governance
AI Management
Raghu Iyengar Co-authors New E-book on Resilient Marketing
AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. This e-book delves into lessons that can help marketers grapple with today’s challenges and make their organizations better prepared for the next major disruption.
Wharton Student Teams Deliver Insights to Lowe’s and Align Technology
Through the Analytics Accelerator, an experiential learning program hosted by AIAB, teams of students provide valuable insights to Lowe’s for their Buy Online and Pick Up In Store option and analyzed sales funnel data for Align Technology for their 3D modeling medical devices.
Announcement: Wharton AI & Analytics for Business
With the combination of two Wharton research entities, AI for Business and Wharton Customer Analytics, the Wharton School of the University of Pennsylvania is proud to announce the newly expanded Wharton AI and Analytics for Business (AIAB) program.
Harness the Power of Corporate Partnership
Our innovative partnership program transforms your business with analytics, leveraging the latest advances in machine learning and AI. Through tailored engagements with our global consortium of academics, students, and industry practitioners, Corporate Partners elevate their organizations through our Student and Faculty Research Projects.
Corporate Partners
Online Modules
Develop your data analytics skill set at your own pace through a variety of free, self-guided online modules – open to all Penn undergraduate and graduate students. AIAB is committed to providing learning opportunities to students at all skill levels.
Case Studies and White Papers
AIAB’s case studies and white papers showcase how our corporate partners have benefited through participating in our student and faculty research projects.
